The Air Max 98 Gundam Look Better Today than They Did 20 Years Ago
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Sign In Newsletter Search Search Style Grooming Recommends Culture Wellness GQ Sports Best Stuff Box The GQ Shop Style The Air Max 98 “Gundam” Look Better Today than They Did 20 Years Ago These oft-forgotten sneakers are back, and look cooler than ever. By Jake Woolf
Twitter Email Alex Reside Facebook Twitter Email In 1998, Nike was riding high off the massive success of its Air Max 97 and Air Jordan 12 sneakers. The former became an overnight favorite amongst 1.0 sneakerheads; the latter MJ wore in 1997 while winning his fifth NBA title . But then came the Air Max 98. In the face of high expectations for the next edition of the shoe, Nike…kind of put up a brick. The 98s weren’t outright hated, but were criticized for looking too similar to the 97, despite their fresh new colorways. As a result, the 98s became one of Nike’s few “forgotten” Air Max sneakers.
That all changed when a skate brand from New York took a crack at the silhouette. In 2016, Supreme injected the 98s with rocket-powered hype, doing the shoes up with colors that drew from Prada Sport kicks of old. And now, twenty years after they first hit shelves, Nike is bringing back the Air Max 98s in their original colorway, known among collectors as the “Gundam” for their resemblance to the anime character. And considering the folks buying hyped-up Nikes today are the ones who were watching Gundam back in the day, the Air Max 98s are poised to become one of the most coveted sneakers of the year. It’s long overdue.
Back in ’98, what made the Air Max 98s technologically advanced was their full-length Air sole, which 20 years later looks like the Step 1 in a progression that ends with the all-air, all-the-time Nike VaporMax. But that’s not has people most excited about their comeback. For one, this is the first time they’ve ever returned to shelves since their OG release. And style-wise, the white, blue, and red colorway couldn’t be a better fit for today’s oversized sneakers and track pants-obsessed culture. Our take: if you’re still rocking with skinny jeans in January 2018, these aren’t the kicks for you. But if you’ve ventured into looser-fitting trousers or retro track pants , then the Air Max 98s belong on the top of your list. It only took 20 years, but one of Nike’s forgotten shoes is finally getting some attention. Nike Air Max 98 Gundam Red/White-Blue On Sale
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Nike Air Max 98 “Gundam” Review
Comebacks are huge nowadays, with 90s kids rejoicing over the ultimate throwback of things they loved when they were younger. Boybands including the Backstreet Boys , Westlife and NSYNC , as well as British girl group Spice Girls , have reunited for ads, tv shows and even concerts. Fashion crazes like dungarees, round glasses and denim skirts are all back in the trendy list, and sneakers aren’t ones to be left behind.
And the greatest comeback of them all is that of Nike ’s Air Max 98 “Gundam” Sneakers, which prove to be one of the most anticipated sneaker releases for 2018.
The Nike Air Max 98 hasn’t enjoyed much of the limelight as it was overshadowed by the flagship Air Max 97; yet it still made a mark in the industry and in sneakerheads’ minds. Its relaunch this 2018 gives it another shot at fame, which proves to be a huge success, with fans willing to pay amount higher than its price points, just for the coveted “Gundam” colorway many adored.
One would definitely feed good showing off these kicks. Not only do viewers of the anime easily recognize the Air Max 98 Gundam, but most see the resemblance of the Red, White and Blue combination with the anime character that is known not only in Asia, but worldwide. This pair is extremely eye-catching, with its vintage vibe given a rejuvenated feel to it.
Aside from the rush of memories of the anime Gundam that the pair bring back, the Nike Air Max 98 also instantly blends in with the dad sneakers that’s all the hype these days. Then technologically advanced Air soles are now the chunky soles that are great for the oversized sneakers trend, the perfect match for the track pants craze.
One thing frowned upon about the Air Max Gundam is that it’s relatively pricey, compared to a lot of pairs from the brand. For enthusiasts and collectors who have waited a long time for this pair, it’s quite small amount to pay, but non-fans understandably pick another design from lower price points. Aside from that, these shoes wouldn’t also be the best pair to give anyone with the skinny jeans-look and all-fitted style.
Nike Air Max 98 “South Beach” 640744
Image credit: GQ , 2018 Nike Air Max 98 South Beach Pure Platinum/Obsidian-Kinetic Green 640744-005